After years of spikes and troughs in usage, most app categories have returned to a more organic growth pattern. All categories will add US users in 2023, even as the average smartphone user uses fewer apps each month. Consumers are using fewer apps to do more things.

Key Question: Which app categories have the largest audience today, and which will grow fastest over the next four years?

KEY STAT: In 2023, 11 app categories will top 100 million US users each.