As the coronavirus pandemic persists in the US, marketers are wary about the ads that could appear next to any COVID-19-related content.
Not surprisingly, a large share (54%) of US marketers surveyed by Integral Ad Science (IAS), said that ad content centering around travel shouldn't be near coronavirus content, nor should food and beverage or automotive. But, 55% of respondents agreed that health and pharmaceutical ads were OK.
Marketers may be overreacting though—consumers aren’t as uneasy about seeing brands running ads adjacent to coronavirus content as they think. In a recent survey from IAS, more than three-quarters of US internet users surveyed said their attitudes toward brands doing this remain unchanged.