Marketers Worry About Ads Near COVID-19 Content, but Consumers Are Less Fazed

Marketers Worry About Ads Near COVID-19 Content, but Consumers Are Less Fazed

As the coronavirus pandemic persists in the US, marketers are wary about the ads that could appear next to any COVID-19-related content.

Not surprisingly, a large share (54%) of US marketers surveyed by Integral Ad Science (IAS), said that ad content centering around travel shouldn't be near coronavirus content, nor should food and beverage or automotive. But, 55% of respondents agreed that health and pharmaceutical ads were OK.

Marketers may be overreacting though—consumers aren’t as uneasy about seeing brands running ads adjacent to coronavirus content as they think. In a recent survey from IAS, more than three-quarters of US internet users surveyed said their attitudes toward brands doing this remain unchanged.

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