Though most demographic groups had similar sentiments, older respondents were more likely to feel the opposite way. For example, while 27% of those ages 53 to 71 said they believe ads have become more relevant, almost as many (21%) said they have become less relevant.
Meanwhile, 16% of those ages 72 and older said ads were less relevant, compared with 10% who felt differently.
But even good content "struggles to cut through the clutter," Adobe found. More than half of respondents felt online ads were easy to ignore. And the use of ad blockers doesn't change their perception.