Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Lyra Health nabs $200M to fuel international expansion

Digital mental health company Lyra Health scored $200 million in funding to expand internationally, catapulting its valuation to $4.6 billion.

  • Its clients already include massive employers like Uber and eBay.
  • It’ll broaden its global reach through its recent partnership with ICAS, a global employee assistance program provider that’ll enable Lyra to deliver care in more than 180 countries.

We’re seeing more US-based telehealth cos expand in countries with telehealth-friendly regulations while the US states debate the fate of telehealth in the post-pandemic era.

  • The US has state-specific licensing requirements, and some laxness around virtual care is fading alongside the pandemic—but the UK has always allowed international doctors to deliver care to its residents. For example, during the pandemic, Arkansas allowed physicians licensed in other states to deliver care via telehealth; but last month, its legislature ended this relaxed policy. However, the UK says physicians located abroad can provide its residents virtual care, as long as the physician is qualified and registered within their own country—and this wasn’t a new consideration for the pandemic.
  • Many telehealth companies are already seeking global expansion to tap into a wider, more telehealth-friendly market. For example, Teladoc offers its services to residents in countries like Australia, Canada, and Spain. And Hims & Hers recently announced its European expansion plans through its acquisition of London-based D2C firm Honest Health.

But the US isn’t lacking demand for virtual mental health—in fact, US patients will likely opt for it in the long haul:

  • Most consumers will likely prefer telemental health care over in-office visits post-pandemic since it eliminates barriers like cost and transport. While telehealth claim lines for primary care conditions remained low (around 3%) between January and March, telemental health usage remained drastically higher, comprising 57% of all telehealth claims from February to March alone. This means many US individuals are still opting for virtual mental health care despite getting vaccinated—so it’s likely usage levels won't fall anytime soon, especially for price-conscious consumers. During the pandemic, about 67% of individuals said telehealth visits removed typical barriers like cost.
  • Mental virtual care may even be more effective in reducing anxiety and depression levels in patients—which could convince docs to opt for telemental health long-term, too. For example, GAD-7 scores are used to measure longitudinal changes in anxiety levels. After 4.4 weeks of telemental health encounters, patients reported a 6.9 point decrease in their scores (a clinically significant reduction), according to six-month study data by CirrusMD. Most (86%) mental health providers say they’ve delivered care virtually since the pandemic hit—but proving the clinical effectiveness of telemental health could convince the remaining mental health providers to jump ship from office care to more long-term virtual visits, too.