Growth in luxury sales is being tested by geopolitical conflicts, economic uncertainty, and political unrest, which have weakened consumer willingness to spend on high-end goods across mature and emerging markets. US luxury buyers will emerge as a critical audience for brands to win over, as rising wealth will help maintain its position as the world’s largest luxury market by a significant margin through 2030.

Key Question: How should luxury brands and retailers refine their digital strategies to capture consumer demand in the US market?

Key Stat: US retail sales of personal luxury goods will cross the $100 billion milestone in 2026 for the first time and account for 27.0% of the worldwide total.