Executive Summary

Better location data and more advanced analytics now offer multiple use cases for strategists in retail, travel, hospitality, finance, real estate, and civic organizations. But companies need to pay more attention to data sourcing and protection due to privacy concerns, operating system rules, and regulations.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How large is the location data industry?
2. What could disrupt the location data industry over the next few years?
3. How should strategists in retail, travel, and other verticals take advantage of location data?

WHAT’S IN THIS REPORT? This report reviews the size and structure of the location data market, looks at trends that will affect its growth, and gives suggestions for strategists in retail and related industries on how to adapt.

KEY STAT: Nine in 10 companies worldwide that use location data expect its use to become only more important over the next few years.