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Learn More →Location Intelligence 2022
As Privacy Concerns Rise, Aggregated Data Takes Center Stage
Table of Contents
Executive Summary
Key Points
How Large Is the Location Data Market?
Who Are the Players, and How Do They Interact?
How Can Businesses Use Location Data Effectively?
What Trends Will Disrupt My Industry?
What Should Strategists Do Today?
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.
Table of Contents
Executive Summary
Key Points
How Large Is the Location Data Market?
Who Are the Players, and How Do They Interact?
How Can Businesses Use Location Data Effectively?
What Trends Will Disrupt My Industry?
What Should Strategists Do Today?
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
Executive Summary
Better location data and more advanced analytics now offer multiple use cases for strategists in retail, travel, hospitality, finance, real estate, and civic organizations. But companies need to pay more attention to data sourcing and protection due to privacy concerns, operating system rules, and regulations.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How large is the location data industry?
- What could disrupt the location data industry over the next few years?
- How should strategists in retail, travel, and other verticals take advantage of location data?
WHAT’S IN THIS REPORT? This report reviews the size and structure of the location data market, looks at trends that will affect its growth, and gives suggestions for strategists in retail and related industries on how to adapt.
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KEY STAT: Nine in 10 companies worldwide that use location data expect its use to become only more important over the next few years.
Importance of Location Data to Business Performance Today vs. in the Future According to Executives Worldwide, by Vertical, Oct 2020 (% of respondents)
US Third-Party Audience Data Spending, by Type, 2019 & 2020 (billions and % change)
Importance of Location Data to Business Performance Today vs. in the Future According to Executives Worldwide, by Vertical, Oct 2020 (% of respondents)
Types of First-Party Data Their Company Collect/Plans to Collect Through Third-Party Partnerships to Support Their Media* Efforts According to US Data Users, Jan 2021 (% of respondents)
Use Cases for Location Data According to Executives Worldwide, by Vertical, Oct 2020 (% of respondents)
How Do US Marketers Use Location Data at Their Company? (% of respondents, March 2020)
Type of Data that US Internet Users Are Comfortable Sharing with Brands for a More Personalized Experience, 2020 & 2021 (% of respondents)
Types of Personal Info that Internet Users Worldwide Are Willing to Share for Personalized Interactions and Special Incentives, by Generation, Sep 2021 (% of respondents in each group)
Importance of Location Data to Business Performance Today vs. in the Future According to Executives Worldwide, by Vertical, Oct 2020 (% of respondents)
US Third-Party Audience Data Spending, by Type, 2019 & 2020 (billions and % change)
Types of First-Party Data Their Company Collect/Plans to Collect Through Third-Party Partnerships to Support Their Media* Efforts According to US Data Users, Jan 2021 (% of respondents)
Use Cases for Location Data According to Executives Worldwide, by Vertical, Oct 2020 (% of respondents)
How Do US Marketers Use Location Data at Their Company? (% of respondents, March 2020)
Type of Data that US Internet Users Are Comfortable Sharing with Brands for a More Personalized Experience, 2020 & 2021 (% of respondents)
Types of Personal Info that Internet Users Worldwide Are Willing to Share for Personalized Interactions and Special Incentives, by Generation, Sep 2021 (% of respondents in each group)
authors
Yoram Wurmser
Contributors
- Caroline Fulford
- Senior Researcher
- Chris Keating
- Director, Research
- Andrew Lipsman
- Principal Analyst, Retail & Ecommerce
- Jessica Lis
- Analyst, Technology
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