The large increase in live video viewers is one of the biggest digital media growth stories of the pandemic. Our new estimate of 151.5 million monthly live video viewers is 15.1 million higher than we had predicted in early 2020.
During the early days of the pandemic, livestreams on social platforms were able to fill part of the void caused by social distancing and quarantine measures. Per StreamElements data, there was a 45% month-over-month increase in livestreaming hours in April on major gaming platforms such as Twitch, YouTube Gaming, and Facebook Gaming.
The uptick came from both celebrities and influencers who were broadcasting to huge follower bases, as well as from everyday users connecting with their friends and communities by streaming their quarantine life live.