Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Google faces nationwide antitrust lawsuit challenging control of Android’s Play Store

The news: Attorneys general from 36 states and Washington, DC, have mounted an antitrust suit against Google, per Insider. The bipartisan suit, which was filed in the California federal court, is the latest high-profile antitrust action taken against Big Tech firms in the US and Europe.

The complaint claims Google monopolized the distribution of apps on mobile devices running the Android OS by blocking competition through contracts, technical barriers, and other means. A report by The Verge says Google tried to preemptively “quash” the Samsung Galaxy App Store. In its response, Google called the suit meritless, saying it ignores “Android’s openness” since the OS allows multiple app stores and permits users to sideload apps.

How we got here: This latest action against Google follows a suit in late 2020 where 10 states sued the search giant for monopolizing the display advertising market.

  • This is the fourth state or federal antitrust lawsuit filed against Google since October 2020, but the first to single out Play Store practices.
  • The states also accuse Google of trying to “buy off” Samsung, a leading manufacturer of Android devices. Google allegedly offered to compensate Samsung if the latter company would “give up its direct commercial relationships in app distribution with consumers and developers,” the suit claims.
  • The suit filed Wednesday came after Google updated its Play Store policy, requiring developers to use a proprietary application format for apps distributed through its store.
  • The lawsuit said that companies in revenue share agreements with Google had to place the Play Store on the home screen, and ensure that it could not be deleted and that other app stores would not be placed more prominently.

What’s next: While this is a notable case that adds pressure on Google for alleged monopolistic and anticompetitive practices, it could be difficult for the states to win. Unlike Apple iPhone users, who have only one app store to access apps from, Android device users can access apps through a variety of other marketplaces and they can even directly sideload apps downloaded from the internet.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account