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EMARKETER

The King’s Coronation

Will Shoppers Give Retail Sales a Royal Boost?

Report by Carina Perkins  |  Apr 21, 2023
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Table of Contents
Executive Summary
The coronation is likely to give the UK economy a much-needed boost.
Entertaining at home will raise spending on food and drink.
Clothing and homeware retailers will also enjoy a lift.
Coins, flags, and crockery could prove lucrative as the nation unites.
But the cost-of-living crisis and inclement weather might dampen spending.
How should retailers prepare?
Sources
Media Gallery
About This Report
Britain is looking forward to its first coronation celebration in 70 years—with street parties, socializing, and an extra bank holiday set to give a welcome lift to retail sales.
Topics
Retail Sales
United Kingdom
Table of Contents
Executive Summary
The coronation is likely to give the UK economy a much-needed boost.
Entertaining at home will raise spending on food and drink.
Clothing and homeware retailers will also enjoy a lift.
Coins, flags, and crockery could prove lucrative as the nation unites.
But the cost-of-living crisis and inclement weather might dampen spending.
How should retailers prepare?
Sources
Media Gallery

Executive Summary

King Charles III will be crowned May 6 in a ceremony at Westminster Abbey, kicking off a weekend of celebrations to welcome the new monarch. Brits have been given an extra day off to celebrate—and if previous royal events are any indication, the first British coronation in 70 years could inspire a welcome boost to retail sales.

Key Question: What impact will coronation celebrations have on UK retail sales?

Activities UK Adults Will Enjoy During the King's Coronation Bank Holiday Weekend*, April 2023 (% of respondents)
E-Mail ChartDownload

KEY STAT: Almost half of UK adults (49.4%) plan to socialize at home during the coronation weekend, while 23.8% plan to shop online and 21.0% in-person.

authors

Carina Perkins

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Bill Fisher
Principal Analyst, UK
Angela Kim
Senior Researcher
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