Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Kabbage takes neobank plunge with high-yield checking for SMBs

Fintech Kabbage has ventured into neobank territory with a high-yield checking account for small and medium-sized businesses (SMBs), per CNBC. The new account offers a 1.10% interest rate for balances of up to $100,000

The offering eschews a minimum balance and monthly maintenance fees. Users will get a debit card, access to partner ATMs for cash withdrawals, and mobile deposits. Although Kabbage’s parent company American Express offers depository banking, the fintech’s account is underpinned by technology from prolific banking as a service vendor Green Dot Bank.

Kabbage’s interest rate beats out offerings from other big names in digital-only SMB accounts, a space where rates vary widely. Kabbage’s ability to outgun many of its competitors on interest rates may owe to its corporate backing from American Express, whose vast resources mean Kabbage can afford higher payouts than if it were an independent challenger.

  • On the lower end, fintech Brex’s Business account doesn’t pay interest on FDIC-insured deposits, though customers can earn a small yield if they invest in a money market mutual fund. 
  • On the upper end, Intuit’s QuickBooks Cash business bank account offers a 1.00% rate.
  • Meanwhile, Square’s upcoming savings account is slated in the middle, with a planned 0.50% rate.

Stepping into checking will give Kabbage cross-selling opportunities. With its neobanking debut, Kabbage can market the checking account to lending customers—the company’s Kabbage Funding product offers SMBs credit lines of between $1,000 and $150,000. Conversely, Kabbage can use the new account with its generous interest rate and lenient terms as a way to acquire customers, and then sell lending products to them to grow its bottom line.