Infopack: Video Games 2026

Insights and Key Trends on Players, Ad Spend, Esports, and Streaming

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About This Report
Video games' reach continues to grow and now extends into online content watched by millions. Recent data shows who's gaming, what they're spending, and how many check out gaming videos on YouTube, Twitch, and elsewhere.
Table of Contents

Video games' reach continues to grow and now extends into online content watched by millions. Recent data shows who's gaming, what they're spending, and how many check out gaming videos on YouTube, Twitch, and elsewhere.

This deck covers:

  • The size and makeup of gaming’s audience
  • Revenues from consumer spend and in-game advertising
  • Opportunities from esports and game streamer content

authors

Chris Keating

Contributors

Nikolai Dineros
Copy Editor
Nikolai Dineros
Copy Editor
Erika Huber
Director, Report Editing
Ana Sazon
Data Visualization Editor
Emman Velasco
Data Visualization Editor
Kevin Yu
Researcher
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