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EMARKETER

Infopack: Turkey 2026

Key Digital Trends and Consumer Insights

Report by Amy Rotondo  |  Sep 16, 2026
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Table of Contents
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About This Report
Turkey’s advertising and ecommerce markets are expanding at a measured pace, while shifts in AI adoption, media consumption, and digital shopping are reshaping consumer behavior.
Topics
Digital Ad Spending
Retail Ecommerce Sales
Turkey
Table of Contents
Media Gallery

Turkey’s digital landscape is evolving, from ad spending and media habits to ecommerce and genAI. Recent data reveals the trends shaping digital spending, retail sales, and more.

This deck covers:

  • Total media and digital ad spending trends
  • Consumer AI adoption, media consumption, and social media usage
  • Ecommerce growth, retail trends, and evolving shopping behaviors

authors

Amy Rotondo

Contributors

Madan Kumar
Copy Editor
Wendy Malloy
Director, Reports Editor
Ana Sazon
Data Visualization Editor
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Data Visualization Editor
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