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Learn More →Infopack: France 2026
Key Trends in Ad Spend, AI Adoption, Ecommerce, and Media
About This Report
France’s digital landscape is being reshaped by shifts in advertising investment and ad pricing, growing consumer use of AI in the shopping journey, evolving ecommerce and social commerce behaviors, and changing media consumption patterns across digital channels.
France’s digital ad landscape is one of the fastest-growing in Europe, fueled by continued growth in several sectors. Recent data reveals the trends shaping ad spending, AI adoption, commerce, consumer behaviors, and media consumption.
This deck covers:
- Digital advertising spend and CPM trends across key channels and formats
- Consumer AI adoption, usage, and attitudes toward AI-assisted shopping
- Ecommerce growth, marketplace dynamics, and evolving online shopping behaviors
- Media usage and digital video trends
authors
Grace Anne Marie Patricio
Contributors
- Nikolai Dineros
- Copy Editor
- Bill Fisher
- Principal Analyst, UK
- Erika Huber
- Director, Report Editing
- Jennifer Pearson
- VP, Research
- Monica Peart
- Amy Rotondo
- Director, US Research
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