The automotive industry is undergoing dramatic changes as advances in technology, consumer preferences, and retail strategies shift the market. The latest data reveals trends in ad spending and how shoppers research and buy cars.

Editor’s Note: Tariff updates are happening at a breakneck pace. This content is current as of June 9, 2025, but you can stay up to date with all of our latest coverage on the impact of tariffs here.

Key Question: How has technology changed the automotive industry?

This deck will:

• Examine the size of the automotive market.​
• Evaluate consumer trends in the sector, including how buyers shop for new cars.​
• Assess the impact of technology in the industry, including connected cars, autonomous vehicles, and AI.

This deck can help you:

• Determine market sizing (brands, agencies, and solution providers)
• Develop media strategy, benchmark marketing performance, and allocate budget for campaigns (brands and agencies)
• Showcase opportunities to customers (agencies and solution providers)