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Industry KPI finding: Engagement with financial videos on YouTube reflects consumers’ desire for information

Article by Lauren Ashcraft  |  Jul 24, 2025
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Industry KPI finding: Engagement with financial videos on YouTube reflects consumers’ desire for information
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Topics
Banking
Worldwide

The finding: Engagement with financial content on YouTube rose in Q1 2025, according to our industry KPI data provided by Pixability.

  • Business & Finance videos saw engagement rise 0.17 percentage points QoQ. Other growing categories included News & Politics (+0.34 percentage points) and Medical Health (+0.39 percentage points).
  • Engagement fell QoQ in lifestyle categories such as Pets (-0.25 percentage points), Home & Garden, and Travel (both -0.10 percentage points).

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