With increased market competition, brands only get one chance to get the buying experience “right.”

In fact, 89% of marketers find scaling AI-fueled conversation intelligence imperative to stay competitive, according to a commissioned study conducted by Forrester Consulting on behalf of Invoca.

Hear from Ian Dailey, vice president, product marketing at Invoca, and Seth Marrs, principal analyst at Forrester Research, as they revealed the highest-impact opportunities available for marketers today in AI and what’s around the corner in 2022.

Watch this webinar and learn how to:

• Optimize media spend, improve experiences, and drive more profitable sales calls
• Activate conversation intelligence across the martech stack to power closed-loop reporting, targeting, and personalization
• Enable call listening and insight extraction using first-party marketing data methodologies

Presenters:

Ian Dailey is vice president, product marketing at Invoca. With more than 15 years of marketing and software as a service experience, Ian heads up the product and customer marketing functions at Invoca, a leading conversation intelligence platform. Prior to joining Invoca, Ian held various marketing and partnership roles at ad tech pioneer Rocket Fuel (now Zeta Global).

Seth Marrs is principal analyst at Forrester Research. Seth brings more than 20 years of experience leading sales operations, service operations, and marketing organizations. He excels at leveraging data, process, and technology to drive growth in organizations of all sizes and in all industries.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.