How to Create National Success for Your Brand with TV Media's Local Market | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by New York Interconnect (NYI)


Find out how a single-market media buying strategy—particularly in a top designated market area like New York—can be the key to a profitable and successful campaign. Hear from New York Interconnect’s Tom McLoughlin, vice president, regional sales, and Jason Swartz, vice president, advanced advertising and new business for national sales, in conversation with Canvas Worldwide’s Eveliza Jimenez, vice president and director, local investment, and News 12’s Manoj Shamdasani, vice president, programming and brand partnership.

Watch this webinar and learn:

  • What type of data is the most useful for informing advertisers’ campaigns
  • How increased targeting capabilities have changed local media buying strategies
  • Where advertisers can find impactful sponsorship or activation opportunities


Tom McLoughlin is vice president, regional sales at New York Interconnect. Tom leads the execution of critical media strategies, as well as account management for agencies and prospects. He is responsible for maximizing ad revenue across all platforms through the execution of data-driven, cross-screen campaign strategies that consistently deliver impressive results. Tom is a client-focused sales executive with over 15 years of experience in advertising and media sales.

Jason Swartz is vice president, advanced advertising and new business for national sales at New York Interconnect. Jason leads the execution of highly successful media strategies using census-level data and deep-dive analytics to target audiences. Jason brings over 20 years of experience in the media industry and is well-versed in working with high-profile clients on large-scale campaigns that drive engagement and revenue using best-in-class multiscreen advertising solutions.

Eveliza Jimenez is vice president and director, local investment at Canvas Worldwide, and has over 20 years in the marketing and advertising industries. Her considerable experience in local broadcast, cable and radio buying, local digital planning and buying, advertising sales, and integrated marketing has made Eveliza an expert in local media buying, effective branding, and maximizing consumer reach for local and national brands across all platforms.

Manoj Shamdasani is vice president, programming and brand partnership at News 12. Manoj guides the programming and editorial coverage of local interest stories, breaking news events, and other content across all seven News 12 channels. He joined News 12 The Bronx and News 12 Brooklyn in 2013 as an assistant news editor before being promoted to news director for the networks. Prior to News 12, Manoj worked in Pennsylvania and Singapore in local and international news.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.