Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

How AI Can Empower Ad Personalization

Marketers are hoping that artificial intelligence (AI) can help facilitate more effective ad personalization, according to a recent study.

Asked about tactics they thought would be helpful but weren’t implemented, about a third of marketers pointed to several techniques related to creative personalization, including real-time ad assembly, multivariate testing and dynamic creative optimization.

This data comes from an October 2018 survey of 109 US marketing strategy decision-makers by RevJet and Forrester Consulting.

AI is often used to execute personalization tactics such as dynamic creative optimization. Two in five marketers surveyed in May 2018 by Econsultancy and MediaMath said they used AI to power their dynamic creative.

These and other trends are explored in eMarketer’s latest report, “Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticate.” The report highlights the current state of dynamic creative in digital campaigns and how advertisers are using this technology to execute campaigns. The report also covers dynamic creative optimization's challenges and how marketers use it to better engage consumers.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account