Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

How AI Can Empower Ad Personalization

Marketers are hoping that artificial intelligence (AI) can help facilitate more effective ad personalization, according to a recent study.

Asked about tactics they thought would be helpful but weren’t implemented, about a third of marketers pointed to several techniques related to creative personalization, including real-time ad assembly, multivariate testing and dynamic creative optimization.

This data comes from an October 2018 survey of 109 US marketing strategy decision-makers by RevJet and Forrester Consulting.

AI is often used to execute personalization tactics such as dynamic creative optimization. Two in five marketers surveyed in May 2018 by Econsultancy and MediaMath said they used AI to power their dynamic creative.

These and other trends are explored in eMarketer’s latest report, “Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticate.” The report highlights the current state of dynamic creative in digital campaigns and how advertisers are using this technology to execute campaigns. The report also covers dynamic creative optimization's challenges and how marketers use it to better engage consumers.