While there are signs that the Black Friday frenzy may be beginning to subside in the US, interest in the shopping holiday is growing across most of Europe. In many markets, the deal-driven event has become the unofficial start of the Christmas shopping season.
WHAT’S IN THIS REPORT? This report examines the adoption of Black Friday among both consumers and retailers in major markets in Europe. It also provides a more holistic picture of the holiday shopping season in those countries, including other important shopping days, products purchased and purchase channels.
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