Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

Article by eMarketer Editors  |  Aug 20, 2018  |  1 min read
Share
Topics
eMarketer Podcast
Mobile Apps
United States

Subscribe to "Behind the Numbers" on SoundCloud, Apple Podcasts, or Stitcher.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?

Subscribers to eMarketer PRO can access all the data in eMarketer's latest mobile app usage forecast, with detailed breakouts by device and app type. See all the data here.

Related Charts & Analysis

US Digital Users 2020
Report
US Digital Users 2020
Is the 5G iPhone 12 the Future of Smartphones?
Audio
Is the 5G iPhone 12 the Future of Smartphones?
Q3 2020 Digital Video Trends
Report
Q3 2020 Digital Video Trends
Canada Digital Video 2020
Report
Canada Digital Video 2020
US Adults Will Spend Over Three and a Half Hours Per Day on Mobile Apps in 2020
Article
US Adults Will Spend Over Three and a Half Hours Per Day on Mobile Apps in 2020
Apple to Upend In-App Advertising with iOS 14
Article
Apple to Upend In-App Advertising with iOS 14
Digital Identity Crisis Will Be a Boon for Retail Media Sellers
Article
Digital Identity Crisis Will Be a Boon for Retail Media Sellers
App Developers See Revenues from In-App Purchases Outpace Advertising Revenues
Article
App Developers See Revenues from In-App Purchases Outpace Advertising Revenues
Despite a Pandemic-Driven Decline in Usage, LinkedIn Is in a Premium Position for Canada’s B2B Marketers
Article
Despite a Pandemic-Driven Decline in Usage, LinkedIn Is in a Premium Position for Canada’s B2B ...
App Monetization Trends 2020
Report
App Monetization Trends 2020
Instacart and the Future of Grocery
Audio
Instacart and the Future of Grocery
The Weekly Listen: Virtual Water Coolers, Frugal Consumers, and Instagram on Facebook
Audio
The Weekly Listen: Virtual Water Coolers, Frugal Consumers, and Instagram on Facebook
How a Confusing Back-to-School Shopping Season Will Influence Spending
Audio
How a Confusing Back-to-School Shopping Season Will Influence Spending
Industry Voices: Marketing in Uncertain Times with Drizly
Video
Industry Voices: Marketing in Uncertain Times with Drizly
The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads
Audio
The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads

Latest Reports

Holiday Shopping 2020
Report
Holiday Shopping 2020
Global Mobile Messaging 2020
Report
Global Mobile Messaging 2020
US Digital Users 2020
Report
US Digital Users 2020
The Global Media Intelligence Report 2020
Report
The Global Media Intelligence Report 2020
Digital Ad Spending by Industry 2020
Report
Digital Ad Spending by Industry 2020
Q3 2020 Digital Video Trends
Report
Q3 2020 Digital Video Trends
Social Media Update Q3 2020
Report
Social Media Update Q3 2020
UK Digital Video 2020
Report
UK Digital Video 2020
Canada Digital Video 2020
Report
Canada Digital Video 2020
US Digital Video 2020
Report
US Digital Video 2020
Amazon Prime Day 2020
Report
Amazon Prime Day 2020
Identity 2020
Report
Identity 2020
App Monetization Trends 2020
Report
App Monetization Trends 2020
LinkedIn in Canada
Report
LinkedIn in Canada
Gauging Consumers Across Income Brackets
Report
Gauging Consumers Across Income Brackets

Popular on eMarketer

US Digital Users 2020
Report
US Digital Users 2020
Holiday Shopping 2020
Report
Holiday Shopping 2020
Global Mobile Messaging 2020
Report
Global Mobile Messaging 2020
3 Key Trends Shaping the Media Landscape This Year
Article
3 Key Trends Shaping the Media Landscape This Year
Instagram and Snapchat Look to Take on TikTok with New Product Updates
Article
Instagram and Snapchat Look to Take on TikTok with New Product Updates
Streaming Services Spend Heavily on Marketing amid Pandemic
Article
Streaming Services Spend Heavily on Marketing amid Pandemic
Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming and Gaming
Article
Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming ...
What Happens to Print During a Pandemic?
Audio
What Happens to Print During a Pandemic?
Digital Video Consumption Is Spiking in Asia-Pacific
Article
Digital Video Consumption Is Spiking in Asia-Pacific
Yes, Adults Are More Stressed Because of the Pandemic, Especially with Juggling Work and Home Life
Article
Yes, Adults Are More Stressed Because of the Pandemic, Especially with Juggling Work and Home Life
Why Procter & Gamble Wants to Upend the Upfronts
Audio
Why Procter & Gamble Wants to Upend the Upfronts
A Social Media Reckoning After the US Election
Audio
A Social Media Reckoning After the US Election
Is the 5G iPhone 12 the Future of Smartphones?
Audio
Is the 5G iPhone 12 the Future of Smartphones?
The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
Audio
The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
Pandemic Pushes UK Retail Ecommerce Past 30% of Total Retail Sales in 2020
Article
Pandemic Pushes UK Retail Ecommerce Past 30% of Total Retail Sales in 2020

Latest Forecasts

Enterprise Use of Collaboration Tools, US
Forecasts
Enterprise Use of Collaboration Tools, US
Total Media Ad Spending, US
Forecasts
Total Media Ad Spending, US
Traditional Media Ad Spending, US
Forecasts
Traditional Media Ad Spending, US
Radio Ad Spending, US
Forecasts
Radio Ad Spending, US
Connected TV Users & Households, US
Forecasts
Connected TV Users & Households, US
Social Network Ad Spending, US
Forecasts
Social Network Ad Spending, US
Pandora, US
Forecasts
Pandora, US
Digital Ad Spending, US
Forecasts
Digital Ad Spending, US
Gaming Ad Revenues, US
Forecasts
Gaming Ad Revenues, US
Amazon, US
Forecasts
Amazon, US
Mobile Ad Spending, US
Forecasts
Mobile Ad Spending, US
Yelp, US
Forecasts
Yelp, US
eBay, US
Forecasts
eBay, US
Walmart, US
Forecasts
Walmart, US
Instagram, US
Forecasts
Instagram, US

"Behind the Numbers" Podcast

The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
Audio
The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
What Happens to Print During a Pandemic?
Audio
What Happens to Print During a Pandemic?
A Social Media Reckoning After the US Election
Audio
A Social Media Reckoning After the US Election
Is the 5G iPhone 12 the Future of Smartphones?
Audio
Is the 5G iPhone 12 the Future of Smartphones?
Why Procter & Gamble Wants to Upend the Upfronts
Audio
Why Procter & Gamble Wants to Upend the Upfronts
The Weekly Listen: Digital Events During COVID-19, Fighting Misinformation on Twitter, and Online Shopping Through YouTube
Audio
The Weekly Listen: Digital Events During COVID-19, Fighting Misinformation on Twitter, and Online ...
Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report
Audio
Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report
The Ad Platform: How We Built Our Q3 Digital Ad Spending Forecast
Audio
The Ad Platform: How We Built Our Q3 Digital Ad Spending Forecast
Marketers Spend on Live Sports Ads
Audio
Marketers Spend on Live Sports Ads
What Does the US House Antitrust Report Mean for Facebook's Future?
Audio
What Does the US House Antitrust Report Mean for Facebook's Future?
The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
Audio
The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
Where Americans Socially Network
Audio
Where Americans Socially Network
The Ad Platform: Addressable Media Is Having an Identity Crisis
Audio
The Ad Platform: Addressable Media Is Having an Identity Crisis
The Pandemic Effect on Business Metrics
Audio
The Pandemic Effect on Business Metrics
Breaking Down Our Digital Trust Report
Audio
Breaking Down Our Digital Trust Report