Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

Article by eMarketer Editors  |  Aug 20, 2018
Share
Topics
eMarketer Podcast
Mobile Apps
United States

Subscribe to "Behind the Numbers" on SoundCloud, Apple Podcasts, or Stitcher.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?

Subscribers to eMarketer PRO can access all the data in eMarketer's latest mobile app usage forecast, with detailed breakouts by device and app type. See all the data here.

Related Charts & Analysis

(More) digital trends for 2021: The future of grocery is digital
Article
(More) digital trends for 2021: The future of grocery is digital
How the pandemic pushed Olipop into the D2C space
Article
How the pandemic pushed Olipop into the D2C space
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Article
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
In 2021, online grocery sales will surpass $100 billion
Article
In 2021, online grocery sales will surpass $100 billion
The Livestreaming Landscape 2021
Report
The Livestreaming Landscape 2021
User-generated visual content can influence purchases
Article
User-generated visual content can influence purchases
(More) digital trends for 2021: Subscriptions will grow in importance
Article
(More) digital trends for 2021: Subscriptions will grow in importance
US social commerce is following in China’s footsteps
Article
US social commerce is following in China’s footsteps
Apple asserts itself, Google's mobile redesign, and how app privacy labels will influence people
Audio
Apple asserts itself, Google's mobile redesign, and how app privacy labels will influence people
In app marketplace, Google works hard, plays hard
Article
In app marketplace, Google works hard, plays hard
As WeChat turns 10, marketers in China can leverage the ever-morphing app for Lunar New Year campaigns
Article
As WeChat turns 10, marketers in China can leverage the ever-morphing app for Lunar New Year ...
Social Commerce 2021
Report
Social Commerce 2021
Food delivery orders in Canada increased substantially amid the pandemic
Article
Food delivery orders in Canada increased substantially amid the pandemic
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021

Daily News

A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Article
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Klarna’s explosive growth should put neobanks on high alert
Article
Klarna’s explosive growth should put neobanks on high alert
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Audio
Clubhouse and the Social Audio Movement: The good, the bad, and the others
(More) digital trends for 2021: The future of grocery is digital
Article
(More) digital trends for 2021: The future of grocery is digital
What’s in a brand?
Article
What’s in a brand?
Lloyds directs further investments in digital toward fintech partnerships
Article
Lloyds directs further investments in digital toward fintech partnerships
Starling doubles down on its UK SMB growth ambitions
Article
Starling doubles down on its UK SMB growth ambitions
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Article
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Chinese short-video apps race to expand social commerce offerings
Article
Chinese short-video apps race to expand social commerce offerings
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Audio
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Audio
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Article
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Spotify podcast listener numbers will surpass Apple’s this year
Article
Spotify podcast listener numbers will surpass Apple’s this year
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession
Audio
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ...
The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch
Audio
The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch

Latest Reports

Enterprise Video Conferencing
Report
Enterprise Video Conferencing
The Remote Patient Monitoring Report
Report
The Remote Patient Monitoring Report
US Subscription Video Revenues 2021
Report
US Subscription Video Revenues 2021
UK Digital Users 2021
Report
UK Digital Users 2021
Political Content on Social Media 2021
Report
Political Content on Social Media 2021
The Livestreaming Landscape 2021
Report
The Livestreaming Landscape 2021
B2B Brand Strategy
Report
B2B Brand Strategy
US Holiday 2020 Review and Holiday 2021 Preview
Report
US Holiday 2020 Review and Holiday 2021 Preview
5G US Mobile Network Users Overview 2021
Report
5G US Mobile Network Users Overview 2021
SMS Marketing 2021
Report
SMS Marketing 2021
Ad Measurement and Revenue Attribution 2021
Report
Ad Measurement and Revenue Attribution 2021
Innovation Strategies at Small and Midsize FIs
Report
Innovation Strategies at Small and Midsize FIs
US Time Spent with Media 2021 Update
Report
US Time Spent with Media 2021 Update
Social Commerce 2021
Report
Social Commerce 2021
Gen X amid the Pandemic
Report
Gen X amid the Pandemic

Popular on Insider Intelligence

US Subscription Video Revenues 2021
Report
US Subscription Video Revenues 2021
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Article
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Klarna’s explosive growth should put neobanks on high alert
Article
Klarna’s explosive growth should put neobanks on high alert
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Audio
Clubhouse and the Social Audio Movement: The good, the bad, and the others
(More) digital trends for 2021: The future of grocery is digital
Article
(More) digital trends for 2021: The future of grocery is digital
What’s in a brand?
Article
What’s in a brand?
Lloyds directs further investments in digital toward fintech partnerships
Article
Lloyds directs further investments in digital toward fintech partnerships
Starling doubles down on its UK SMB growth ambitions
Article
Starling doubles down on its UK SMB growth ambitions
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Article
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Chinese short-video apps race to expand social commerce offerings
Article
Chinese short-video apps race to expand social commerce offerings
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Audio
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Audio
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Article
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Spotify podcast listener numbers will surpass Apple’s this year
Article
Spotify podcast listener numbers will surpass Apple’s this year
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession
Audio
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ...

"Behind the Numbers" Podcast

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back
Audio
Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is ...
The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch
Audio
The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession
Audio
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ...
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Audio
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Audio
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Audio
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
The Weekly Listen: Tech giants pay for news, Maryland's digital ad tax, and consumers on privacy labels
Audio
The Weekly Listen: Tech giants pay for news, Maryland's digital ad tax, and consumers on privacy ...
Brand Mentality™ and the future-forward marketing revolution
Audio
Brand Mentality™ and the future-forward marketing revolution
The Ad Platform: Why interoperability is the future of identity
Audio
The Ad Platform: Why interoperability is the future of identity
Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
Audio
Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces
Audio
Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces
The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and will shopping malls make a comeback?
Audio
The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ...
Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
Audio
Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
The Ad Platform: What TV measurement still needs
Audio
The Ad Platform: What TV measurement still needs
Snapchat surprises and alternative social media platforms challenging the giants
Audio
Snapchat surprises and alternative social media platforms challenging the giants

Trending in United States

US Subscription Video Revenues 2021
Report
US Subscription Video Revenues 2021
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Article
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Klarna’s explosive growth should put neobanks on high alert
Article
Klarna’s explosive growth should put neobanks on high alert
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Audio
Clubhouse and the Social Audio Movement: The good, the bad, and the others
(More) digital trends for 2021: The future of grocery is digital
Article
(More) digital trends for 2021: The future of grocery is digital
What’s in a brand?
Article
What’s in a brand?
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Article
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Audio
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Audio
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Lloyds directs further investments in digital toward fintech partnerships
Article
Lloyds directs further investments in digital toward fintech partnerships
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Article
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Starling doubles down on its UK SMB growth ambitions
Article
Starling doubles down on its UK SMB growth ambitions
Spotify podcast listener numbers will surpass Apple’s this year
Article
Spotify podcast listener numbers will surpass Apple’s this year
Chinese short-video apps race to expand social commerce offerings
Article
Chinese short-video apps race to expand social commerce offerings
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession
Audio
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ...