Ecommerce has been a bright spot among retail channels during the coronavirus, as consumers became reliant on digital transactions amid physical store closures and fear of infection. However, the impact on ecommerce retail spending has not been felt evenly across the world.
Asia-Pacific and North America have led the regional totals for both brick-and-mortar and ecommerce sales, followed by Western Europe. Due in part to China's dominance, Asia-Pacific has gained a significant lead in ecommerce with 62.6% share, over North America and Western Europe, who are expected to have shares of 19.1% and 12.7%, respectively.
While some regions experienced tremendous growth in certain sectors of retail, we have adjusted our ecommerce estimates down to $3.914 trillion, as the deceleration of global retail in 2020 has surely impacted overall global retail sales.
In the Global Ecommerce 2020 Report, eMarketer explores where certain countries and regions are expected fall in respect to retail ecommerce sales, how the pandemic has shaped our estimates, and how ecommerce will fair both globally and nationally for the remainder of the year.
Here are some key takeaways from the report: