The trend: Pharma companies are pouring more money each year into digital advertising—a strategy that’s starting to pay off for weight loss drug manufacturers.
- Younger consumers see ads for weight loss drugs on some digital channels nearly as much or even more than on linear TV, according to EMARKETER’s December 2024 Digital Health Survey of 1,312 US consumers ages 15 to 79.
Digging into the data: Consumers who’ve heard of GLP-1s have seen ads or endorsements for them on a range of media channels. Linear TV (64%) tops the list, per our survey.