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Gen Z app trends show big divides—and big opportunities—for marketers

Article by Lisa Haiss  |  Apr 8, 2025
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Gen Z app trends show big divides—and big opportunities—for marketers
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Mobile Apps
US

The trend: US generations differ on what types of apps they download, with social media and music apps taking the lead among younger generations, per a YouGov survey.

  • Gen Zers, millennials, and Gen Xers all download social media and music apps the most, with messaging/email and gaming apps close behind.
  • Baby boomers prefer weather apps the most, followed by social media and messaging and email apps.

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