Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

For Many, Communicating with Customer Service Is Ineffective

Webchat and texting are considered the least helpful

Consumers have a wide range of customer service channels available to them—they can hop on the phone to help resolve an issue, or take to Facebook to air out any problems. And while this works for some people, others aren't so sure. 

In fact, nearly a third of US internet users surveyed by NewVoiceMedia in February 2018 agreed that there's no "most effective channel" for getting a customer service problem resolved, likely pointing to the fact that many may have had a poor customer service experience—and consumers don't have time for that

Meanwhile, others felt differently. Roughly one in five said social media was the best channel to help resolve any customer service issues, while 11.0% chose email. 

Surprisingly, chatbots, which many marketers are using to help boost retail sales, were only seen as the most effective channel by 2.7% of respondents. Indeed, more respondents found a simple letter to be more efficient. 

Overall, there was no channel more effective than a phone call. And that falls in line with previous studies, like one from "The eMarketer Ecommerce Insights Report," conducted by Bizrate Insights, which found that more US internet users prefer to chat with a customer representative over the phone (31.9%) than any other channel. 

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account