Financial media networks (FMNs) are a small but burgeoning part of commerce media, offering valuable first-party transaction data. Despite their promise, FMNs face scale limits due to data sensitivity and must find ways to shift audiences toward commerce-focused behaviors.

Key Question: What will it take for FMNs to truly compete in commerce media?

Key Stat: FMN ad spending will break the $1 billion threshold by 2026, growing at a 66.8% compound annual growth rate (CAGR) through 2027, per our forecast.

This report can help you:

• Develop media strategy and allocate budgets for campaigns (brands and agencies)
• Develop go-to-market strategy (solution providers and media platforms)
• Showcase opportunities to customers (solution providers, media platforms, and agencies)