ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Dec 5, 2025

SMB marketers are using AI for landing page design more than any other optimization tactic

Article |
 Dec 5, 2025

TikTok, social change, and Gen Z give men's fragrances their moment

Article |
 Dec 5, 2025

Crypto exchange Kraken introduces services for the ultrawealthy Gen Z

Article |
 Dec 5, 2025

The weight of student loans is changing financial priorities

Article |
 Dec 5, 2025

Capital markets, wealth drive earnings for Canada’s big banks

Article |
 Dec 5, 2025

Big Tech stitches a multicloud network to curb outage disruption

Article |
 Dec 5, 2025

Mark Cuban urges Trump administration to drop generic drug fees

Article |
 Dec 5, 2025

Gap’s AI chatbot slip-up spotlights rising brand safety concerns

Article |
 Dec 5, 2025

Binance and Cash App make plays for Gen Alpha consumers

Article |
 Dec 5, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Fans Are Becoming Increasingly Engaged In Fantasy Sports

Article by eMarketer Editors  |  Sep 6, 2018
Download
Fans Are Becoming Increasingly Engaged In Fantasy Sports
Share
Topics
eMarketer Podcast
Sports
United States

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, or Stitcher.

With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players?

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!