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EMARKETER

Facebook to Steer Readers to Publishers’ Sites

Audio by eMarketer Editors  |  Aug 29, 2019
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Facebook to Steer Readers to Publishers’ Sites
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eMarketer principal analyst Nicole Perrin discusses Facebook’s plan to give publishers more curation control over how their articles look on the platform. She also talks about the implications of letting Yelp users personalize their homepage experience and how effective the BBC’s new voice assistant can be in a competitive digital market.

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