Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
Articles

Solutions

See All Solutions →
By ProductEMARKETER PRO+EM AdvisoryAI Visibility Index
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Resources

Learning Center
Browse recent toolkits and resources curated by the EMARKETER team.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Social Media Update Q2 2021

Consumer Attitudes Toward Digital Advertising 2021

Marketing with Stories 2021

Banking-as-a-Service

Digital Account Opening

Explore More Research

Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Pricing
Explore plans and subscriptions.
Learn More →
EMARKETER

Exclusive data: Retail social ad CTRs climb 19% as brands chase ecommerce demand

Article by Marisa Jones  |  Sep 30, 2026
Download
Exclusive data: Retail social ad CTRs climb 19% as brands chase ecommerce demand
Share
Topics
Retail Ecommerce Sales
Social Media Marketing
Clickthrough Rate (CTR)
Worldwide

The news: Retail median monthly social ad clickthrough rates (CTRs) are growing YoY, signaling stronger engagement as retailers push for greater efficiency across digital acquisition channels, per our industry KPI data provided by Emplifi.

Median monthly CTRs grew 19% YoY between Q2 2025 and Q2 2026, rising from 1.08% to 1.29%.

Industry KPIs: Retail Median Monthly Social Ad Clickthrough Rate (CTR) Worldwide, Q2 2025-Q2 2026
E-Mail ChartDownload

Growth aligns with strong ecommerce results from major retailers; for example, Walmart reported 24% US ecommerce growth in Q2 FY2027, alongside expansion of its digital business. Ecommerce now represents 23% of Walmart’s US sales.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.