Today’s consumers expect brands to recognize them and anticipate their needs, all while respecting their privacy.

Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone, according to Ascend2 and Oracle research. Organizations that don’t invest in the right data, insights, and technology will quickly fall behind.

Download a complimentary copy of “The Evolution of Marketing Data” Roundup, and learn:

• Why and how marketers are rethinking their approach to data
• What is behind the explosive growth in customer data platforms and clean rooms
• How leading brands like The Walt Disney Co. and General Motors are using first-party data to replace third-party cookies