With the shuttering of amusement parks and cancellation of live events, entertainment will see some of the biggest declines in digital ad spending this year, eclipsed only by those of the travel, automotive, and media industries.
We expect entertainment digital ad spending to decrease 6.9% in 2020, down by roughly $520 million from 2019 and well behind the overall digital ad market’s 1.7% growth this year. It’s a stark drop compared with the 28.2% growth that the industry saw last year. But we anticipate a strong rebound of 20.7% next year to $8.48 billion, as parks, theaters, and event spaces reopen.