Video viewing is a core digital activity among internet users worldwide, and 65.1% of them will do so regularly this year.
Expanding availability of subscription video-on-demand (SVOD) services, including Netflix, HBO Go, Shomi and Youku Video, will help spur overall viewer growth of 7.2% in 2018.
A new breakout for eMarketer’s digital video viewer forecast is mobile phone video viewers. In 2018, 1.87 billion individuals worldwide will use a mobile phone to watch digital video, an 11.9% increase over 2017.