As Switzerland is geographically close to a number of larger ecommerce markets such as France and Germany, and cross-border shopping is relatively straightforward, we do not expect retail ecommerce sales in Switzerland to increase dramatically in the coming years. By 2022, ecommerce will account for 5.7% of all retail sales in Switzerland.
“Consumers in Switzerland, one of the world’s wealthiest counties, are increasingly deciding to spend their online francs abroad,” said Eric Haggstrom, junior forecasting analyst at eMarketer. “This trend will continue into the future as investments flow to ecommerce platforms in France and Germany that have better selection and better prices.”