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Eli Lilly’s obesity pill disappoints, but still holds a market advantage over rival Novo Nordisk

The news: Eli Lilly’s stock plunged about 14% on Thursday as clinical results of its experimental obesity pill orforglipron fell short of Wall Street expectations.

  • The highest dose of the pill helped adults lose between 11% and 12% of their weight after 72 weeks of treatment, with precise figures varying depending on how long people stuck with the drug.
  • Analysts expected the pill would help people lose about 15% of their weight, which was achieved by rival Novo Nordisk’s oral version of Wegovy in a late-stage trial.

Zooming in: Expectations for Lilly’s oral GLP-1 were high following study results earlier this year that orforglipron helped type 2 diabetes patients lose a similar amount of weight compared with Ozempic. Still, Lilly’s CEO David Ricks said he wasn’t disappointed by the phase 3 clinical trial data and noted that Lilly plans to submit a marketing application for the medication to the FDA by the end of 2025. Novo did the same earlier this year for its oral GLP-1.

The bigger picture: The market battle between Lilly and Novo pushes forward. Novo missed its Q2 earnings, but gained a temporary lead in the oral GLP-1 race on Thursday.

  • But Novo recently cut its full-year guidance as prescriptions of Wegovy trail Lilly’s Zepbound, while the compounded GLP-1 market continues to weigh on the company’s weight loss drug business.
  • Novo cautioned that company layoffs are forthcoming. The company’s stock is down ~45% year to date.

Meanwhile, Lilly raised its 2025 guidance on the back of booming sales of its GLP-1 drugs Zepbound and Mounjaro.

  • Both blockbuster GLP-1s outperformed in Q2: Zepbound sales are up 172% year over year, and Mounjaro’s are up 68%.
  • The two combined to generate nearly $8.6 billion in Q2 revenues.

Our take: We think Lilly has the edge over Novo, despite Thursday’s market reversal due to Lilly’s obesity pill falling short in its trial. That’s likely just a near-term blip—12% weight loss in a little over a year validates that the medication is quite effective, especially when considering that most people would prefer a pill to injecting themselves. Lilly also has in its favor that Zepbound drives better weight loss results than Wegovy, while it faces less competition from the copycat GLP-1 market since semaglutide is more commonly compounded than tirzepatide.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.

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