Argentina’s ecommerce market has reached the stage when consumers—especially the younger demographics—are beginning to incorporate online shopping into their everyday lives, but there’s still a lot of work to be done to push wider adoption. eMarketer’s Matteo Ceurvels spoke with four local experts about what’s driving the growth of ecommerce and how retailers can do their part to bring shopping into the future. These interviews were conducted as part of our August report, “Latin America Ecommerce 2018: Digital Buyer Trends for Argentina, Brazil and Mexico.”
