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Duolingo’s AI push is boosting revenue and enhancing engagement

Article by Grace Harmon  |  Oct 16, 2024
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Duolingo’s AI push is boosting revenue and enhancing engagement
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Topics
Artificial Intelligence (AI)
Mobile Apps
Social Media Users
US

The news: Duolingo’s AI investments may not be bringing in new users, but they are bringing in new money.

  • Duolingo CEO Luis von Ahn said AI has helped the education app upsell its subscription plans by increasing the variety and quality of features available.
  • Duolingo has also benefited from efforts to gamify its platform, including by using AI-generated avatars, per The Verge.

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