Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Driving a Transparency Revolution in the Post-Cookie Era | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by GumGum

Click here to view presentation slides.

In the post-cookie era, contextual advertising will be critical, specifically because it doesn’t rely on consumer data to target ads. Yet, with no standard or benchmark for contextual impressions, it’s vital to ensure marketers are working with transparent methodologies.

Find out how the industry can bring contextual advertising to the next level through data-driven research and holding technology partners accountable. Hear from GumGum’s Phil Schraeder, CEO; UM Worldwide’s Molly Schultz, SVP, integrated investment; and MAGNA Global’s David Tucker, SVP, managing director, US strategy.

Watch this webinar and learn how to:

  • Identify standards for contextual advertising
  • Advocate transparency with your tech partners for tracking accuracy
  • Promote innovation and testing to reach audiences

Presenters:

Phil Schraeder is CEO at GumGum, and is responsible for the company’s success in revolutionizing the digital media industry. Phil is a seasoned media industry executive and recognized thought leader in digital advertising and programmatic technologies. He joined GumGum in 2011 and previously served as its president, COO, and CFO, where he developed the management, revenue, planning, accounting, controls, and human resources infrastructures.

Molly Schultz is SVP, integrated investment at UM Worldwide. Molly has over 15 years of digital marketing experience, focusing on transforming client businesses across multiple industries including automotive, consumer packaged goods, finance, tech, and entertainment. Her innovative work in digital creative, media, and user experience mapping has helped clients achieve their business ambitions and has also been featured in Adweek, Ad Age, and Variety.

David Tucker is SVP, managing director, US strategy at MAGNA Global, the centralized Mediabrands resource providing strategic investment and media intelligence for agency teams and clients. Prior to this, he spent five years as head of strategy at award-winning independent media agency SwellShark, leading strategic communications and media planning. David has also held strategy roles at UM, McCann Worldgroup, and Bain & Company.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.