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Learn More →The Digital Healthcare Consumer 2023
What Providers and Marketers Need to Know About the Digital Patient Journey
Table of Contents
Executive Summary
Consumer adoption of digital health tools is still growing.
Who is the healthcare tech user?
Patients demand an omnichannel experience.
The patient healthcare journey often starts online.
Patients are using social media to find health information.
Patients believe digital health tools lead to better health.
Consumers want doctors to embrace digital health tools.
Healthcare is falling short on delivering a quality digital experience.
Providers are at risk of losing patients if they don’t go digital.
How can providers and marketers keep pace with the digital healthcare consumer?
Sources
Media Gallery
About This Report
Technology is now at the center of patients’ health journeys. To improve the consumer experience, healthcare providers and marketers must gain a better understanding of how digital health tools differ across platforms and populations.
Table of Contents
Executive Summary
Consumer adoption of digital health tools is still growing.
Who is the healthcare tech user?
Patients demand an omnichannel experience.
The patient healthcare journey often starts online.
Patients are using social media to find health information.
Patients believe digital health tools lead to better health.
Consumers want doctors to embrace digital health tools.
Healthcare is falling short on delivering a quality digital experience.
Providers are at risk of losing patients if they don’t go digital.
How can providers and marketers keep pace with the digital healthcare consumer?
Sources
Media Gallery
Executive Summary
Digital healthcare usage was fast-tracked by the pandemic. But now, with so many tools in the market, providers and marketers must deliver differentiated experiences to stay competitive. They’ll need to know how and why patients use these tools—and how to resolve the pain points.
Key Question: Which digital health products and services are US consumers using, and how does usage differ across populations?
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KEY STAT: About 46% of US consumers—an estimated 119 million patients—engage with their healthcare providers using a combination of patient portals, telehealth appointments, apps, and traditional in-person visits, per PYMNTS.
Table of Contents
Executive Summary
Consumer adoption of digital health tools is still growing.
Who is the healthcare tech user?
Patients demand an omnichannel experience.
The patient healthcare journey often starts online.
Patients are using social media to find health information.
Patients believe digital health tools lead to better health.
Consumers want doctors to embrace digital health tools.
Healthcare is falling short on delivering a quality digital experience.
Providers are at risk of losing patients if they don’t go digital.
How can providers and marketers keep pace with the digital healthcare consumer?
Sources
Media Gallery
About This Report
Technology is now at the center of patients’ health journeys. To improve the consumer experience, healthcare providers and marketers must gain a better understanding of how digital health tools differ across platforms and populations.
Table of Contents
Executive Summary
Consumer adoption of digital health tools is still growing.
Who is the healthcare tech user?
Patients demand an omnichannel experience.
The patient healthcare journey often starts online.
Patients are using social media to find health information.
Patients believe digital health tools lead to better health.
Consumers want doctors to embrace digital health tools.
Healthcare is falling short on delivering a quality digital experience.
Providers are at risk of losing patients if they don’t go digital.
How can providers and marketers keep pace with the digital healthcare consumer?
Sources
Media Gallery
authors
Rajiv Leventhal
Contributors
- Jeane Han
- Senior Researcher
- Lisa Phillips
- Principal Analyst, Digital Health
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