Email, It Just Works: New figures from Ascend2 and Return Path found that 85% of executives believe email marketing performance is actually improving. More than half of respondents stated increasing return on investment (ROI) as their top goal for email marketing efforts. And many believe increased personalization of emails is the most effective way to use the channel.

Mini-Makeup Trending: Mini/travel-sized makeup might have a banner holiday season. The NPD Group reports that sales of these smaller-size makeup products grew 58% between January and September this year. The company also reported that nearly one-third of shoppers who sprang for a fragrance in December 2016 did so to treat themselves, a trend likely to continue this year.

Digital Couponing: The look of coupons may be different now, but people still love them. According to data from Juniper Research, the value of digital coupon redemptions is expected to grow from $47 billion to $91 billion between 2017 and 2022. The company expects that most of those coupon redemptions, almost 80%, will take place on mobile devices by that time.

No Delivery? Denied: Shopping cart abandonment remains a concern among online retailers. Now, research from MetaPack finds that half of online shoppers say they will abandon their basket if their delivery option of choice is not available. In addition, more than half decide which online retailer to give their business to based on delivery options, while four in 10 will stop shopping with a particular merchant if their delivery experience is sub-par.

Millennial Homeownership Up: Rightfully or not, millennials have acquired the reputation of renting instead of owning. However, Civic Science reports that the homeownership rate among this demographic group in the US is climbing, albeit slowly. The firm found that 31% of those ages 18 to 34 owned a home in Q3 2017, up from 28% a year earlier. However, members of this cohort are still most likely to be renters.

Singles' Day Spillover: Anyone with even a passing interest in ecommerce is likely to know about Singles' Day, the juggernaut of an online sales event that originated in China. But Criteo found that the event is driving sales in nearby Southeast Asia markets as well. In fact, online sales in the region this year were 2.4 times the amount seen in 2016 during the event. And three-quarters of transactions were completed on a mobile device.