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EMARKETER

Data Feed: March 12, 2018

Key stats you need to know about today

Article by eMarketer Editors  |  Mar 12, 2018
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Data Feed: March 12, 2018: Key stats you need to know about today
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Netflix Viewing: While Netflix consumers have the option to watch their favorite shows and movies on any device they want, the company reports that 70% of its viewing happens on TVs. Meanwhile, when it comes to signing up for a Netflix subscription, most of that happens on a PC or a mobile device, Recode reports.

Batter Up: Facebook has signed an exclusive deal to stream 25 Major League Baseball games on its platform in 2018, Bloomberg reports. This is the latest partnership for the social media giant, which previously worked with Fox Sports and Univision to stream several live games.

Getting Emotional: New data from marketing agency MBLM has ranked brands according to the emotional connections they make with millennials. The top three for 2018 are Apple, Disney and YouTube, respectively. This is a shift from 2017, when the top millennial brands were Disney, Amazon and Netflix.

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