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Data Feed: February 20, 2018

Key stats you need to know about today

Happy to Pay: Data from GlobalWebIndex reveals that millennials who use ad blockers are more than happy to pay for content. In fact, over a quarter said they paid for movie or TV streaming service content in the past month, and another 13% paid for news service content.

I(ndustrial), Robot: Investment in robotic equipment in Japan is expected to increase at an 18.3% average annual growth rate from 2016 to 2021, according to an estimate from IDC Japan. Investment in what it classifies as industrial robots (as opposed to “service robots” and “enterprise drones”) is driving the market.

Unseen Aussie Ads: A report from Oriel Ventures on ad blocking in Australia found a 25% block rate for desktop browsing, compared with a 2% rate for mobile. The study found that some sites had a block rate as high as 50%, with video pre-roll and native posts blocked along with display ads.

 

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