Year in Search: Google has released its year-end review of search, reporting that Hurricane Irma was the top trending query in 2017. The iPhone 8 and iPhone X finished second and third, respectively, underscoring the strong hold Apple still has on the collective consciousness. The top 5 was rounded out by former TV host Matt Lauer and soon-to-be royal bride Meghan Markle.
Down with OTT: Video ad serving platform SpotX reported that 26% of ad spending on its platform in October 2017 was dedicated to over-the-top (OTT) video. That was up from just 8% a year ago. SpotX also expects OTT video to command around 30% of ad dollars spent on its platform by the end of the year.
Premium Plays: According to Freewheel, ad views for premium video content in the US increased by 24% year over year in Q3 2017. Video content featuring full show episodes saw the largest bump, while ad views for live streaming of linear broadcasts posted a smaller gain.
State of Luxury: A survey of affluent consumers across the world from Luxury Institute found that more than nine in 10 respondents expect to purchase luxury services or items in the coming year. And more than one-quarter think they'll spend more on luxury in 2018 than they did in 2017. Only 9% expected to shrink their luxury spending next year.