Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Data Feed: April 16, 2018

Key stats you need to know about today

Brand Discovery: Smart TV owners are more likely to discover brands when seeing an ad on TV than through ads seen online, word-of-mouth or search engines, data from GlobalWebIndex reveals.

Device Satisfaction: Some 15% of US broadband households own a smart speaker with a personal assistant, like Amazon's Alexa or Google Home, per data from Parks Associates. And half of these personal assistant device and app users say they're very satisfied with them.

Retail Traffic Rankings: No surprise—Amazon had the most traffic in Q1 2018 in SimilarWeb's general merchandise category. It took 54.1% of share, followed by eBay (23.7%) and Walmart.com (9.8%). For apparel, Macy's (24.4%), JCPenney (12.5%) and Nordstrom (11.8%) were the top three ranked by traffic. Best Buy (40.9%), Newegg.com (16.8%) and GameStop (12.8%) took the lead among consumer electronics sites. 

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account