Netflix is the streaming king. But when it comes to advertising, it’s still a newcomer. Having reached audience saturation in several of its largest markets, Netflix hopes advertising will provide a substantial new revenue stream.

Netflix will near $1 billion in US ad revenues this year

Netflix’s ad revenues are growing quickly from a small base. In 2024, just its second full year offering ads, Netflix will make nearly $1 billion from them in the US. In May, Netflix will host its first in-person upfront. The company has dipped its toes into live sports by securing the rights to "WWE Raw" and tennis, golf, and boxing exhibitions, all of which create lucrative sponsorship opportunities for Netflix to sell.