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As data intelligence continues to proliferate, savvy marketers will gain a competitive advantage by harnessing the power of data and analytic tools.

However, crafting a cohesive digital analytics program from top down is not an easy task. Adverity research found that only about 8% of global businesses are said to be advanced in insights-driven capabilities. Much can still be improved in how insights are generated, distributed, and consumed by stakeholders.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adverity's Heath Podvesker, general manager, US, for this Tech-Talk Webinar. He will discuss strategies to enable collaborative insights generation, and how Ikea, Cars.com, and Havas fast-tracked their way into an insights-driven future.

Watch this webinar and learn:

• How tech can break down silos to empower a collaborative insights generation dynamic
• Ways to efficiently deliver data and insights to stakeholders
• How to effectively track activated insights over time

Presenter

Heath Podvesker is general manager, US at Adverity. Heath has over 20 years of experience helping brands in marketing analytics and business operations. Prior to joining Adverity, Heath was the CRO of Ekimetrics, a senior executive at MarketShare, part of the technology practice at Deloitte, and held multiple roles at large agencies.