Daily Forecast: Time Spent with Social Network Apps in the US Continues to Outpace Messaging Apps

Daily Forecast: Time Spent with Social Network Apps in the US Continues to Outpace Messaging Apps

Video by Daniel Caridi  |  Sep 20, 2019
Share
Topics
Social Media Usage
Mobile Messaging
United States

eMarketer vice president of forecasting Monica Peart compares our time spent outlook for mobile messaging apps, like WhatsApp, with social network apps. 

For more on time spent with messaging and social network apps, subscribe to the eMarketer Daily Newsletter.

Related Charts & Analysis

How marketers and service professionals use SMS messages
Article
How marketers and service professionals use SMS messages
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social media
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Reliance aims to bring JioMart’s shopping capabilities into WhatsApp
Article
Reliance aims to bring JioMart’s shopping capabilities into WhatsApp
US consumers spend more time on TikTok per month than on Facebook or Instagram, says App Annie
Article
US consumers spend more time on TikTok per month than on Facebook or Instagram, says App Annie
SMS Marketing 2021
Report
SMS Marketing 2021
People continue relying on social media for news—but the majority find it inaccurate
Article
People continue relying on social media for news—but the majority find it inaccurate
TikTok’s explosive popularity in Europe is likely hampering Snapchat’s user growth
Article
TikTok’s explosive popularity in Europe is likely hampering Snapchat’s user growth
WhatsApp will force all users to share data with Facebook
Article
WhatsApp will force all users to share data with Facebook
WhatsApp terms and privacy policy update makes data sharing with Facebook mandatory
Article
WhatsApp terms and privacy policy update makes data sharing with Facebook mandatory
US Social Trends for 2021
Report
US Social Trends for 2021
Twitter acquires social broadcasting app Breaker
Article
Twitter acquires social broadcasting app Breaker
TikTok’s corporate focus on Latin America is paying off
Article
TikTok’s corporate focus on Latin America is paying off
Douyin adds 106 million users in 2020, as overall social network usage in China reaches 97.3% of internet users
Article
Douyin adds 106 million users in 2020, as overall social network usage in China reaches 97.3% of ...
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
TikTok’s user base will increase by triple-digit percentages in some countries
Article
TikTok’s user base will increase by triple-digit percentages in some countries

Daily News

Programmatic digital display advertising is having an identity crisis
Article
Programmatic digital display advertising is having an identity crisis
Brand safety and ethical concerns will spur more ad boycotts
Article
Brand safety and ethical concerns will spur more ad boycotts
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Worldwide ecommerce will approach $5 trillion this year
Article
Worldwide ecommerce will approach $5 trillion this year
In Western Europe, a D2C shakeout is underway
Article
In Western Europe, a D2C shakeout is underway
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
More than three-quarters of marketers plan to improve lead generation in 2021
Article
More than three-quarters of marketers plan to improve lead generation in 2021
The automotive industry shows signs of recovery
Article
The automotive industry shows signs of recovery
Executing Effective OTT Strategies for Brand and D2C Advertisers | Sponsored Content | Tech-Talk Webinar | On-Demand
Video
Executing Effective OTT Strategies for Brand and D2C Advertisers | Sponsored Content | Tech-Talk ...
Meet the Analyst Webinar: The Pandemic’s Lasting Effect on Customer Experience | Jan 28
Video
Meet the Analyst Webinar: The Pandemic’s Lasting Effect on Customer Experience | Jan 28
Meet the Analyst Webinar: The ROI of Customer Experience | Jan 21
Video
Meet the Analyst Webinar: The ROI of Customer Experience | Jan 21
Apple to Upend In-App Advertising with iOS 14
Article
Apple to Upend In-App Advertising with iOS 14
The Next Generation of Personalization | Sponsored Content | Tech-Talk Webinar | Jan 27
Video
The Next Generation of Personalization | Sponsored Content | Tech-Talk Webinar | Jan 27

Latest Reports

UK Programmatic Digital Display Advertising Outlook 2021
Report
UK Programmatic Digital Display Advertising Outlook 2021
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
The Payments Ecosystem
Report
The Payments Ecosystem
SMS Marketing 2021
Report
SMS Marketing 2021
The Embedded Finance Explainer
Report
The Embedded Finance Explainer
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
AI in Insurance
Report
AI in Insurance
US Programmatic Digital Display Advertising Outlook 2021
Report
US Programmatic Digital Display Advertising Outlook 2021
US Social Trends for 2021
Report
US Social Trends for 2021
The Buy Now, Pay Later Report
Report
The Buy Now, Pay Later Report
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
US Hispanics in a Time of Pandemic
Report
US Hispanics in a Time of Pandemic
Q4 2020 Digital Video Trends
Report
Q4 2020 Digital Video Trends
The Rise of Virtual Business Events
Report
The Rise of Virtual Business Events

Popular on Insider Intelligence

Programmatic digital display advertising is having an identity crisis
Article
Programmatic digital display advertising is having an identity crisis
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
SMS Marketing 2021
Report
SMS Marketing 2021
Brand safety and ethical concerns will spur more ad boycotts
Article
Brand safety and ethical concerns will spur more ad boycotts
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
The Payments Ecosystem
Report
The Payments Ecosystem
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Worldwide ecommerce will approach $5 trillion this year
Article
Worldwide ecommerce will approach $5 trillion this year
In Western Europe, a D2C shakeout is underway
Article
In Western Europe, a D2C shakeout is underway
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
More than three-quarters of marketers plan to improve lead generation in 2021
Article
More than three-quarters of marketers plan to improve lead generation in 2021
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
Digital Restaurant Marketplace Sales, US
Forecasts
Digital Restaurant Marketplace Sales, US
The automotive industry shows signs of recovery
Article
The automotive industry shows signs of recovery

"Behind the Numbers" Podcast

The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social media
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
Audio
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems
Audio
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating ...
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
Audio
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada
Audio
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada

Trending in United States

Programmatic digital display advertising is having an identity crisis
Article
Programmatic digital display advertising is having an identity crisis
SMS Marketing 2021
Report
SMS Marketing 2021
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
Brand safety and ethical concerns will spur more ad boycotts
Article
Brand safety and ethical concerns will spur more ad boycotts
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
The Payments Ecosystem
Report
The Payments Ecosystem
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Worldwide ecommerce will approach $5 trillion this year
Article
Worldwide ecommerce will approach $5 trillion this year
In Western Europe, a D2C shakeout is underway
Article
In Western Europe, a D2C shakeout is underway
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
More than three-quarters of marketers plan to improve lead generation in 2021
Article
More than three-quarters of marketers plan to improve lead generation in 2021
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
The automotive industry shows signs of recovery
Article
The automotive industry shows signs of recovery
Digital Restaurant Marketplace Sales, US
Forecasts
Digital Restaurant Marketplace Sales, US