Daily Forecast: Douyin Sees Strong Growth in China, Outpacing WeChat and Weibo

Video by Daniel Caridi  |  Dec 19, 2019
Share
Topics
Mobile Messaging
China

eMarketer senior forecasting analyst Oscar Orozco breaks down our adoption estimates for Douyin, the Chinese version of TikTok, and reasons behind its popularity.

For more on mobile messaging trends, subscribe to the eMarketer Daily Newsletter.

Made possible by

Tealium

Tealium powers the new era of real-time customer engagement and marketing, enabling businesses to unlock their customer data and create more meaningful, relevant customer experiences. Our industry-leading customer data platform eliminates data silos to create a vendor-neutral data foundation that spans web, mobile, offline and IoT. Learn more at www.tealium.com. 

Related Charts & Analysis

Meta looks to diversify revenue model with new WhatsApp and business messaging features
Article
Meta looks to diversify revenue model with new WhatsApp and business messaging features
Augment and humanize your message with SMS marketing | Sponsored Content
Article
Augment and humanize your message with SMS marketing | Sponsored Content
WhatsApp’s new Communities features offers additional features to enrich private conversations across groups
Article
WhatsApp’s new Communities features offers additional features to enrich private conversations ...
Lockheed Martin taps Intel’s tech to provide military-grade private 5G to US DOD
Article
Lockheed Martin taps Intel’s tech to provide military-grade private 5G to US DOD
Telegram surpasses WhatsApp in Russia and gets banned in Brazil, all in one week
Article
Telegram surpasses WhatsApp in Russia and gets banned in Brazil, all in one week
3 new things in social media regulations: Meta, mediation, and YouTube Vanced
Article
3 new things in social media regulations: Meta, mediation, and YouTube Vanced
Meta’s latest fines from South Africa and Ireland could represent challenges to international growth
Article
Meta’s latest fines from South Africa and Ireland could represent challenges to international growth
WhatsApp’s potential Communities feature could boost engagement—and give it a possible revenue stream
Article
WhatsApp’s potential Communities feature could boost engagement—and give it a possible revenue ...
Walmart is determined to make SMS shopping happen
Article
Walmart is determined to make SMS shopping happen
Global Mobile Messaging Forecast 2021
Report
Global Mobile Messaging Forecast 2021
Sizing the mobile messaging app opportunity for marketers
Article
Sizing the mobile messaging app opportunity for marketers
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?
Audio
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?
Most US smartphone owners won’t hesitate to limit push notifications
Article
Most US smartphone owners won’t hesitate to limit push notifications
Privacy as a Competitive Advantage
Report
Privacy as a Competitive Advantage
KakaoTalk is the most popular messaging app in South Korea by a massive margin
Article
KakaoTalk is the most popular messaging app in South Korea by a massive margin

Daily News

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Target and Walmart paint a challenging near-term picture
Article
Target and Walmart paint a challenging near-term picture
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Article
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up

Latest Reports

US Beauty Ecommerce 2022
Report
US Beauty Ecommerce 2022
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
The US P&C Insurance Ecosystem
Report
The US P&C Insurance Ecosystem
Spotlight: Modernizing Medical Payments
Report
Spotlight: Modernizing Medical Payments
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
The Era of Uncertainty
Report
The Era of Uncertainty
The Rise of ESG Investing
Report
The Rise of ESG Investing
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022
Demographic Spotlight: Black Consumers 2022
Report
Demographic Spotlight: Black Consumers 2022

Popular on Insider Intelligence

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Target and Walmart paint a challenging near-term picture
Article
Target and Walmart paint a challenging near-term picture
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Article
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility

"Behind the Numbers" Podcast

Reimagining Retail: Can private label brands inspire a cult-like following?
Audio
Reimagining Retail: Can private label brands inspire a cult-like following?
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
Audio
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual Shopping'
Audio
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual ...
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads
Audio
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
Audio
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

Trending in United States

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers