According to our estimates, US direct-to-consumer (D2C) ecommerce sales—including both digitally native and established brands—generated $111.54 billion, making up 14.0% of total retail ecommerce sales.

It’s clear that the D2C model is more attractive than ever.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what is driving D2C success and why data is a crucial pillar of the business.

If not an Insider Intelligence subscriber, download this complimentary “D2C Marketing Trends” Roundup here to learn:

• How disruptive brands grow without the assistance of traditional brick-and-mortar distribution
• Why data continues to be a competitive advantage for D2Cs
• Plus! Hear from marketers at Quip, ScentBird, ThirdLove, and more on the current state of retail, and the importance of customer experience