Marketers believe they have a mandate to personalize customer experiences across channels. That’s because most believe consumers have signaled their interest in receiving more-tailored communications through their behaviors and actions. And in many cases, personalization seems to be the logical next step in achieving the greatest return on marketing investments in a digital, measurable world.

Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand the latest trends in personalization and data-driven marketing today. Download this complimentary “Customer Experience & Personalization Trends 2019 Roundup”.

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You'll learn:

• How realistic, or not, marketers are today about their customer experience
• What personalized content appeals to consumers
• What approach US companies are taking toward omnichannel personalization
• Plus! Acxiom’s three fundamentals of data-driven retail marketing