With the coronavirus pandemic leading to significant economic slowdowns across Latin America, we’re providing updated guidance to our clients about what we expect for digital ad spending during H1 2020, based on current information about how regional advertisers are responding to the pandemic and current market conditions. We finalized our most recent digital ad spending forecast for Latin America on March 6, 2020, before the cascade of drastic social distancing and market declines began to unfold in Argentina, Brazil, Chile, Colombia, Mexico and Peru. We will update our full-year forecast for Latin America digital ad spending in June. We also issued guidance for ad spending in Canada, China, France, Germany, the UK and US. You can access all our latest articles, videos and podcasts on the effects of the pandemic by clicking the icon at the right of the search bar.
Due to the rapidly changing economic conditions, we’re providing updated guidance to our clients about what we expect for ad spending in Latin America during H1 2020, based on current information about how regional advertisers are responding to the COVID-19 pandemic and economic downturn. With our estimates for 2019 as a baseline, we have taken a range of possibilities into consideration for how advertisers across Latin America will react—and have reacted—to the new environment in terms of their digital ad budgets. In June, we’ll update our complete Latin America ad spending forecast, including digital, based on our bottom-up methodology that will directly account for Q1 results at major digital ad sellers.
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