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EMARKETER

The state of connected fitness usage

Article by Sara Lebow  |  Aug 4, 2022
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The state of connected fitness usage
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Consumer Electronics
Digital Health
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

This year, 42.6 million US adults will use a connected fitness platform such as Peloton at least once a month. This figure ballooned from 24.0 million in 2019.

US Adult Connected Fitness Users, 2017-2025 (millions, % change, and % of population)
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Beyond the chart: Peloton is the most popular smart fitness brand, with 32% of US adults who have home fitness equipment owning its products as of August 2021, according to ThinkNow Research. Despite that dominance, the company lags Nike and lululemon athletica in US direct-to-consumer ecommerce sales. This year, Peloton’s sales will reach $1.54 billion, down for the second year in a row, per our estimates, as the company turns its focus to building out its equipment lineup and apparel brand.

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